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Last update 30 January 2024

Bubbio: the crossroads between the Bormida Valley and Astigiano where the land smells of Muscat, hazelnuts and Robiola di Roccaverano


Bubbio lies in the Bormida Valley, in the southern Astigiano region.

It is about 40 km from Asti, the provincial capital.


“Il Paese”. Comune di Bubbio, Apr. 20, 2018, Last accessed Jan. 6, 2024.


Roman era

Historians believe that Bubbio was already inhabited in Roman times.


There is the first written mention referring to Bubbio.


Bubbio comes under the rule of Manfredo II of Saluzzo for the derisory sum of 200 lire.


The territory is first governed by the Marquis of Saluzzo and later passes to the Marquis of Monferrato.


Bubbio is granted municipal statutes.

The rule of the House of Savoy

Bubbio passes, in the 18th century, under the rule of the Savoys.


“La storia”. Comune di Bubbio, Apr. 20, 2018, Last accessed Jan. 6, 2024.


Food and wine and typical products

Bubbio is one of the municipalities belonging to the Langa Astigiana, home of the famous Robiola di Roccaverano.

The most refined palates will also appreciate the local confectionery specialties, and wine production is flourishing.

Among the wines of the territory, we highlight Muscat, Brachetto, Barbera, Dolcetto, Freisa, Chardonnay, and Cortese.

The main event of the town is certainly the Polenta Festival (Sagra del Polentone), the first Sunday after Easter; polenta is prepared by the expert hands of the local Pro Loco volunteers with the very fine variety of eight-row corn.

To be seen

The current late 18th-century structure of the castle stands where a manor of medieval origin once stood.

Moreover, worth seeing is the Church of Our Lady of the Assumption (Chiesa di Nostra Signora Assunta), the Church of the Confraternity of the Annunciation (Oratory of the Disciplinati or Confraternity of the Battuti) — Chiesa della Confraternita dell'Annunziata (Oratorio dei Disciplinati o Confraternita dei Battuti), Casa Sizia, and the Chapel of Our Lady of Grace (Cappella di Nostra Signora delle Grazie).

Note that vases, amphorae, and furnishings of Roman origin have been found at the Church of St. Louis and the Holy Family (Chiesa di San Luigi e della Sacra Famiglia).

The Town Hall stands in the main square of the town.

There are several rural churches: the one of St. Grato is worth visiting.

Absolutely not to be missed, in the regione Sant’Ippolito, is also the Quirin Mayer Sculpture Park, an en plein air art space.

Finally, the Schaulager Q. & R. Mayer Art Gallery and the giant pencils – with a panoramic frame – in the regione Sant’Ippolito are worthy of note.


“Cosa visitare”. Comune di Bubbio, Jun. 19, 2019, Last accessed Jan. 6, 2024.

“Punti di Interesse”. Comune di Last accessed Jan. 6, 2024.


The origins of the famous Polentone of Bubbio are mixed between history and legend.

It is said, in fact, that a group of coppersmiths, having reached the end of their strength in Bubbio, received cornmeal from the local lord.

The latter decided to use the gift to cook a giant polenta, in the square, to feed the entire population.

The noble gesture is still recalled today, and the event attracts hundreds of tourists from all over Italy every year.

Data source


BeWeb - Beni Ecclesiastici in WEB

Catalogo Generale dei Beni Culturali

Centro Interuniversitario di Storia Territoriale "Goffredo Casalis"

Ente Turismo Langhe Monferrato Roero

Wikipedia, l'enciclopedia libera.

See also

News from Bubbio

Events in Bubbio