Appointed a Knight of Labor on November 30, 1913, with decree no. 625.
He took over the company, founded a year before his birth by his father, a man of great initiative and experience in wine matters, which had established itself on the Italian and foreign market.
With the ability of a true pioneer, he was among the first in Italy to adopt the methods widely applied by French winemakers: the “Champenois” method.
He was thus able to enhance the characteristics of certain grapes from Asti, which gave a sparkling and delicate wine.
The vinification with the “Champenois” method was opposed by many. He defended this process with writings, speeches, and, above all, indisputably valid results.
He fought to obtain a law on the matter to protect producers.
He always looked for new outlets to affirm, on foreign markets, the Piedmontese wine industry which, thanks also to small winemakers, had obtained more and more perfect grapes.
He was generous to charities and his employees, who found him always available to support any initiative that could benefit them.